Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to deprioritize email as an engagement channel. But new research shows that would be a huge mistake. MoEngage conducted a consumer survey across four key global markets: the United States, Canada, the United Kingdom, and Germany. The goal was to understand better what consumers expect in communications from brands and how they want their personal data used by brands to deliver a better experience. We learned from this exercise that 33% of all respondents still put email at the top of the list when it comes to preferred engagement channels. In fact, 39% of global respondents said they would like to receive weekly emails from their favorite brands that contain highly personalized offers. This same survey did show a...
Comments
Post a Comment