We all love to compare and measure the success of our websites; there's something addictive about checking to see how your website is doing versus your competitors. Your Alexa ranking is one way to achieve that. Alexa (owned by Amazon) is an analytics company that provides free and paid tools for webmasters, including keyword research, competitive analysis, and site audits. One of their free resources is the Alexa Traffic Rankings, which rank websites according to their authority. Alexa compares a website's popularity over the last three months with other websites, using that data to assign it a ranking. In the rankings, a lower number is better, with rank #1 being the top sport. Low-traffic websites often rank in the hundreds of thousands or millions. The current top five are Google , YouTube , Facebook , Baidu , and Wikipedia . How Is Alexa Rank Calculated? Alexa can't see every visit your site gets. Instead, it takes a sample of traffic from internet users with specifi...
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